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I’m one of those (really lucky) people who always knew what I wanted to do. Ever since I was a teenager, I knew design was my thing. I started out with fan websites and zines as a teenager and never stopped creating.

Today I’m a product design generalist - I can help with the whole process of designing software, end to end - from strategy and early stage generative research, through to high-fidelity UX/UI designs. I’ve run design at startups, been a consultant and a coach, spoken at conferences about collaborative research and ethical design, and managed design hiring for multiple teams.

I’ve had the privilege of working as a consultant and freelancer as well as in-house with a wide range of companies including both startups and industry leaders such as Pivotal Labs, Google, Atlassian, Telstra, CoreLogic and many more. One of my strengths is being able to very quickly understand a complex business situation and translate that into a high quality design. I love to work closely with engineers.

I’m a mentor at Designlab.

You’ll find me most of the time in Amsterdam, though I work remotely, usually in US timezones.

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Industries

  • Travel (flights, hotel bookings)

  • Events management

  • Finance / fintech (consumer and business banking, payment APIs)

  • Consulting

  • Ecommerce

  • White-label products

  • SAAS

  • Internal tooling

  • Real estate

  • Government (Australia)

  • Telecommunications



Selected previous clients, companies & projects