GameChanger: Video & streaming for youth sports

Summary

GameChanger is a youth sports platform with a ton of features; one of the most popular is streaming a game.

Let’s say you’re the grandparent of a kid who plays baseball, and you can’t make it to their game this Saturday. With GameChanger, one of the parents can film it and live stream the game through the app, making it possible for all those loved ones who couldn’t make it in person to watch in real time.

I designed the web version of live streaming and video archives, including some special features for our coach users.

My role: Product designer, agile team
Timeframe: 11 months, 2022-2023
Structure: Contract, Consulting via Def Method

New game headers

When I joined the team, the navigation was a little confusing. I redesigned the navigation, creating a new header for the “in-game” part of the product, differentiating that section and making it easier for users to see the status and score of the game.

Flexible states

The game header needed to have many different states to allow for all different types of events, sports types, and whether the game was in the future, currently in play, won, or lost.

The realities of agile product development
We wanted to ship the product to users as fast as possible. That meant that for a period of time, there were FAR more features available on the apps (that users were familiar with) than on the web.

Filtering a video
Filtering a video by plays, so that a viewer can get immediately to the bit they really care about - the moment their favourite kid is playing 🏅⚾


Persona

We designed for 3 key personas:

  1. 🦹‍♂️ The Coach

  2. 🦸‍♀ The “other” Staff member

  3. 🙆‍♂️ The “fan” - ie. Family members of the youth athletes

Discovery research

Key successes

We shipped the MVP of the live stream feature in early February 2023, just in time for a partner’s massive baseball tournament which was running on the platform. In the first 2 days after release we had 53,000 streams!

After 2 years, the web version of the platform was functionally at parity with the app version.